Jostens, Inc.

Jostens, a graduation products and class ring company, was looking for a more efficient and effective way to communicate with their customers—high school parents. They entrusted us to develop a more modern approach compared to the traditional high school class meetings and printed ordering packets.

Our strategy was twofold: (1) produce a series of informative and personalized videos and (2) develop customized landing pages for each school.

After working with sales representatives across the country to implement our strategy, we've seen an average of $100,000 in new sales revenue per rep.

That's over $1 million in total new business for Jostens.

Mascot Package (3:36)

Class Rings (1:30)

Announcements (1:55)

Mike Sosa (0:58)

A video series featuring 100+ different Jostens reps.

Kate Toman (0:50)

Brent Arvik (0:54)

Rebecca Pierce (1:03)

Aaron Hein (0:59)

Clarisa Mota (0:50)

Custom landing pages featured school-specific content and custom videos, all designed to be fast and responsive on any device.

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