What Does it Take to do Video Production in 2025?

In today’s world, video plays an extremely significant and growing role in marketing. The digital revolution has allowed video to be shared across countless mediums. Despite this, many people have misconceptions about the video production process or are simply confused about what it actually takes to create a professional video.

Professional video production is a fine-tuned skill that takes years of practice and experience to truly master. Video professionals know what works and what doesn’t, and are there to give their clients the most impactful and compelling video content while simultaneously maintaining high levels of professionalism.

So this begs the question: What all goes into producing a professional video? Professional video production has four significant steps that allow the creation of high-quality content: planning, production, editing, and distribution.

Planning

The first step in video production must be detailed planning. Here, video professionals will sit down with their clients to brainstorm and develop content ideas that best fit the client’s needs. These professionals will spend time learning the story of a client so they can effectively craft a video around their message. Video content needs to be well thought out and should have everything laid out prior to filming in order to limit any troubles that could come with the post-production and editing stage. Although many believe that everything can be fixed in the post-production stage, that is unfortunately not the case, thus making this step vital to any successful video production.

Production

Now that the video production company has a vision for the client’s video content, it’s time to move on to the fun stuff: production! This is where the video production company will cast the spotlight onto the client and their organization and ultimately make their vision a reality. During this phase, the video professionals will handle everything from locations, to casting, to equipment, and more to make their client’s video content a success.

Editing

Once the video production company has all of the footage, it’s time to bring their client’s video content to life! The editing stage is actually one of the most time-consuming parts of the video production process, and it allows for revisions and adjustments to be made to ensure the client has complete satisfaction with the final product. This includes color grading, music, graphics, overlays, and much more.

Distribution

Now that the client has their video content completed, they might ask: what do I do with this? Many video production companies’ work doesn’t end with the finishing touches of the edit. These professionals will help their clients choose the best method for sharing their video, whether that’s their website, social media, in-house displays, email campaigns, online ads, and more! This ensures that clients are effectively utilizing the professional video content that’s been created for them.

After going through these four major steps, it is clear that video production is so much more than simply picking up your smartphone and shooting video. It is a well-thought-out and professionally executed process that allows organizations across the world to promote their product or service in an effective and creative way.